Leather Lessons Learned: The Ubrique Challenge That Changed Everything

Written by: Tanner Leatherstein

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Time to read: 9 min

Tanner Leatherstein shares lessons learned in Ubrique, Spain, detailing the craftsmanship and evolution of the Luna bag, a turning point in his leather journey.

After chopping up more than $50,000 worth of luxury bags to analyze their true value, I found myself embarking on an unexpected journey that led to a small, yet remarkable, village in the Andalusia region of Spain: Ubrique. This town is world-famous for its leather craftsmanship, and as some of you already know, my serendipitous path brought me here, where I decided to make it my new home. The decision was more than just a geographical shift—it was a commitment to elevating my leather crafting skills and pushing the boundaries of my designs. Little did I know, the challenges I would encounter in this highly specialized leather cluster would reshape my perspective in ways I couldn’t have anticipated.


In this blog, we will answer the following questions:


  • How has my move to Ubrique, Spain, influenced my approach to leather craftsmanship and design?
  • What are the key differences between the original Luna bag and the new Ubrique-crafted version in terms of structure and craftsmanship?
  • How has access to premium materials and skilled artisans in Ubrique inspired me to push the boundaries of my leather designs?

Discovering the Heart of European Leather Craftsmanship 


Ubrique is no ordinary place when it comes to leather. The artisans here have been perfecting their craft for generations, producing leather goods for some of the world’s top luxury brands. It’s a tight-knit community where leatherworking is a way of life, and the passion for craftsmanship is palpable in every workshop. I was drawn in by the town's deep-rooted dedication to the leather industry, and soon enough, I began shifting all my existing production to two new partners based here.


Working with these artisans has been nothing short of an eye-opener. Their meticulous approach to crafting leather bags has not only impressed me but also encouraged me to rethink my own design process. Before any of my bags become part of the Ubrique collection, we re-engineer the structure to optimize the product from the inside out. Even the tiniest changes to the internal patterns can completely transform a bag’s overall feel and functionality.


The Evolution of the Luna Bag: A New Beginning


Today, I received a small batch of one of our popular bags, the Luna, freshly produced by my new partners in Ubrique. As I inspected the bags, I could immediately sense the difference. What may seem like subtle adjustments to an outside observer were, in reality, transformative enhancements. The Luna now feels like a whole new design, with improvements embedded in areas that are mostly invisible to the customer but significantly impact the bag's structure and durability.


The original version of the Luna was a good bag, but the Ubrique batch takes it to another level. The quality of the craftsmanship and the structure imparted by the local artisans elevates the product, bringing out a level of refinement I hadn’t achieved before. It’s a clear demonstration of what this small Spanish village is capable of, and the biggest challenge now falls squarely on me: to evolve my designs to meet the extraordinary standards of the artisans I’m working with.

Embracing the Challenge to Become a Designer

Up until now, I considered myself more of an interpreter of classical leather bag forms rather than a true designer. I focused on applying high-quality artisan leather techniques to traditional shapes and forms, resulting in well-crafted products. But seeing the capabilities of these artisans in Ubrique, I’ve realized that it’s time to step up my game and truly push the boundaries of what my bags can be. It’s no longer enough to settle for good craftsmanship; I want my designs to stand out with distinctive and unique silhouettes.


I’m taking on the challenge to create bags that aren’t just good—they need to be exceptional, with designs that catch the eye and capture the imagination. I want to craft pieces that can stand side by side with the finest luxury bags, made from the very best European leathers. Fortunately, Ubrique gives me easy access to these materials, with some of Europe’s top tanneries just a stone's throw away. For example, Curtidos Badia, a tannery that’s been a game-changer for me, is just 48 steps from my apartment. Their quality leather has left me speechless, and having access to it feels like a gift from the leather gods.

Redefining the Creative Process in the Heart of Leather Country

Living and working in Ubrique, surrounded by centuries of leatherworking know-how, is more than just an opportunity to improve my craft. It’s a chance to redefine how I approach design. The environment here demands innovation and excellence; there’s no room for complacency. The artisans expect you to challenge yourself, and when you do, they meet you halfway with their incredible skills. I’m learning to look at leather differently, to think about how a simple change in stitching, an adjustment in the bag’s structure, or the choice of a specific leather finish can make all the difference in creating a truly unique product.


The new Luna is a step in the right direction, but I know there’s more to be done. It’s a solid bag, yet it still lacks that signature look I’m striving for. I am now setting my sights on creating silhouettes that not only speak to the heritage of traditional leather working but also introduce a fresh take on contemporary style. I’m committed to pushing my creative boundaries and letting the craftsmanship of Ubrique inspire me every step of the way.

Access to the Best Materials: A Game Changer

Having settled in this leather crafting hub, I now have unprecedented access to some of the world’s best tanneries. The leather quality available here is unparalleled, from supple calfskin to rugged full-grain hides, and everything in between. Working with these premium materials allows me to experiment in ways I hadn’t imagined before. It’s not just about the leather itself but about understanding the history, the techniques, and the processes that go into producing each type of leather. That kind of knowledge was hard to come by before I moved here, and now, it’s practically at my doorstep.


This access has opened up a world of possibilities. I can now select the perfect leather for each bag, knowing exactly where it came from and how it was treated. This transparency adds another layer of authenticity to my products, something I know my customers will appreciate. Being here, surrounded by top-tier materials and seasoned artisans, I feel like a kid in a candy store—but instead of sweets, I’m surrounded by the finest leathers money can buy.

The Road Ahead: A Journey of Continuous Improvement

As I settle into life in Ubrique, I find myself constantly inspired to improve my products. The blend of tradition and innovation in this village is nothing short of motivating. I’m learning new techniques every day. The artisans here have a wealth of knowledge, and I’m eager to soak it all up and apply it to my work. My goal is to not only keep up with the high standards of Ubrique but also to bring something new to the table—a fusion of my personal style and the traditional craftsmanship of this village.


For those who want to see the difference for themselves, the new Ubrique version of the Luna is now available on my website. It’s more than just a bag; it’s a representation of my journey into the heart of leather craftsmanship, where every stitch and every cut are made with a commitment to excellence. As always, I will continue to document this endless quest for leather knowledge, sharing it with you in the name of leathertainment.


The road ahead is full of challenges, but that’s what makes it exciting. I’m not just creating bags—I’m crafting a legacy, one leather piece at a time.

Want to read more?

Frequently Asked Questions

How can I submit my product for the Leather Bureau of Investigation, and what happens after submission?

To submit your product, please complete this form. Once submitted, we'll review the details to determine if your product fits our project. If accepted, you'll receive an email within seven days. In return for your donation, we’ll send you a free product from our PEGAI catalog, and all information provided will be kept confidential. If not selected, you’re welcome to submit other products in the future.


This project is only for leather goods customers. If you're a brand, please refer to the Chopping Block / Rip My Bag Challenge FAQ.

How can I suggest a brand for review?

You can view all the brands currently on our list here: Brand List.


If the brand you want to see reviewed isn’t listed, simply leave your suggestion in the comments section! We’ll gather all suggestions and add them to the Suggestion Box in Tanner Leatherstein's website's Forum for voting, where the most requested brands have a chance to be featured next.

Does Tanner offer advisory services?

Yes! Tanner offers advisory services specializing in leather selection, manufacturing, and prototyping-related inquiries. The fee is $300 per hour.


The consultation process includes:

  • A complimentary 30-minute initial call to understand your needs.
  • A 30-minute follow-up call to review findings and gather feedback on your objectives.
  • A final 30-minute call to present recommendations.

If you're interested, please let us know so we can send the scheduling links.

Is Tanner available for media interviews?

Yes, Tanner is open for media interviews! If you'd like to collaborate on a feature or interview him, please email him directly at tanner@pegai.com.


Whether it's about leather crafting, brand reviews, or the business side of PEGAI, Tanner is happy to share his insights and expertise.

How can my brand participate in the "Rip My Bag" Challenge / Chopping Block?

Here's a quick overview of the process:


  1. Product Selection: You provide a list of products; Tanner selects one for review.
  2. Anonymous Purchase: The product is bought anonymously to simulate a real customer experience.
  3. Independent Review: A review video is created and shared across social media platforms (excluding YouTube).
  4. No Prior Screening: You won't see the video before it’s posted, and no pre-approval is allowed.
  5. Reimbursement: After publishing, you’ll receive an invoice for the product cost.
  6. Video Fee: A $1,000 production fee covers review, filming, and editing costs. This is separate from the product reimbursement.
  7. Transparency: The video will be marked as "paid collaboration" to ensure honesty.

Watch the video disclaimer here. For complete details, please email us at tanner@pegai.com.


IMPORTANT NOTICE:
At this time, participation is limited to brands based in the US and EU due to logistical challenges. If we expand to more countries, we’ll reach out to those interested. In the meantime, we’re happy to add your brand to our list for potential future reviews, though we can't guarantee a timeline. Thank you for your understanding!


NEXT STEPS:
If you're interested, please complete our Intake Survey and pay the video fee. We’ll confirm your slot within 48 hours.

About Tanner

Tanner Leatherstein poses for the camera.

Tanner Leatherstein

Known as the "butcher of leather bags," Tanner has amassed over 2 million followers and 301 million views, with features in outlets like The New York Times and Financial Times. PEGAI, Tanner's brand, embodies his passion for crafting premium leather goods with unmatched authenticity and precision.

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